Company
Kyle Rolfing
Kyle Rolfing serves as a Senior Strategic Advisor for PERFECT fit Health. In this capacity, Mr. Rolfing provides management advisory services and business development recommendations.
Prior to co-founding RedBrick Health, where he serves as Chief Executive Officer, Mr. Rolfing was CEO of Definity Health and a member of UnitedHealth Group’s Executive Leadership Team. In that role, Mr. Rolfing led the company’s consumer-driven business: its fastest-growing unit with more than 500 employees serving more than 1.5 million members, and representing over $6 billion in health care spending.
As a Definity co-founder and head of Sales, Marketing and Product Development, Mr. Rolfing led the creation of a new space in health benefits, establishing Definity as the preeminent brand. He also built a world-class sales organization that went from $0 to $100 million in fee revenue (equivalent to over $2.5 billion in premiums) in just over four years. Mr. Rolfing and his team were pioneers in the development of the account-based products associated with consumer-driven health and worked closely with the U.S. Treasury in creating the first-generation HRAs and HSAs.
Before Definity, Mr. Rolfing was the head of business development for the Minneapolis office of Hewitt Associates. He consulted primarily to Fortune 500 companies, focused on health benefits and organizational development. Mr. Rolfing started his career at Aetna, where he spent over seven years working in five markets, with responsibilities that included care management, network development, and ultimately, VP of National Accounts.
Mr. Rolfing earned his M.B.A. from the Carlson School of Management at the University of Minnesota, and is a Certified Employee Benefit Specialist from the Wharton School of the University of Pennsylvania. He enjoys sports of all kinds, and to survive Minnesota winters he has taken up snowboarding with his wife and four kids.
OUR CORE VALUES
Technical Excellence
We create, deliver and advance innovative technologies.
Customers as Partners
Supporting our customers is just as important as supporting the solutions we provide them.
Respect for Our Colleagues
We value and encourage the professional contributions of others, and recognize that team effort produces superior solutions.
Integrity
We demand the ethical best from ourselves and give nothing less to our customers.